Right Time for Lead Nurturing Campaigns

It’s a marketing automation professional’s dream to have a series of perfectly conducted lead-nurturing campaigns that sends a series of content designed for leads based upon their interest and previous activities. Lead nurturing systematizes the art of keeping leads warm — aka interest in your product or service until they are ready to buy. MarketingContinue reading “Right Time for Lead Nurturing Campaigns”

Social Media Regionalization: Pros & Cons

Many corporations have customers in multiple regions around the world, as well as regional headquarters offices. With social media becoming more and more important to reach customers, a company may want to think about the best way to target and communicate with a global audience.

Using LinkedIn for Event Promotion

Finding Events Using LinkedIn for event promotion starts with engaging with this social media tool daily. Professionals who get the most out of LinkedIn recommend logging in and updating your status once a day. You should also review your LinkedIn home page two times a day to learn the latest about your connections.

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