Right Time for Lead Nurturing Campaigns

It’s a marketing automation professional’s dream to have a series of perfectly conducted lead-nurturing campaigns that sends a series of content designed for leads based upon their interest and previous activities. Lead nurturing systematizes the art of keeping leads warm — aka interest in your product or service until they are ready to buy. Marketing

Marketing Automation vs. CRM Part 2

Winning at the Conversion Quest Finishing up explaining the 6 functions Marketing Automation can do that CRM can’t, here are the remaining 3: 4. Online Behavior Tracking The appropriate tracking codes need to be present on all web pages. Besides having  Web Analytics activated, Marketing Automation platforms use special coding to track online behaviors. For

Marketing Automation vs. CRM Part 1

Who Wins in the Conversion Quest? Actually they both lose without each other. Many companies that focus on sales for the their bottom line put a lot of time and money in developing a CRM (Customer Relationship Management) platform. Until recently, marketing departments have had little opportunity to really track key measurements and Return on Investment (ROI).