Demand Generation Strategy: Identify new market opportunities, leverage technology and establish processes to drive qualified inbound leads for revenue goal achievement. Exceeded lead gen goal by 52% for 6 consecutive quarters.
Marketing Automation Management: Certified Marketo expert and adept in Eloqua, Oracle CRM, Salesforce and email marketing software. Able to map campaigns through the sales life cycle using waterfall modeling, demand generation tactics, lead scoring tools, pipeline management systems. Generated leads that contributed $8.6M to closed business.
People Management: Lead and motivate demand gen team, managing individuals to execute multi-faceted programs that achieved 108% of 2015 goal targets. Responsible for hiring, training, and managing a dedicated and high-producing team.
Analytics & Measurement: Advise on 7-figure budgets for global enterprise. Juggle multiple complex projects with big picture perspective while prioritizing details. Communicate emerging issues, market opportunities and reporting gaps. Grew pipeline with webinar series generating $3.9M with 16% close ratio.
Marketing Communications: Solid experience in managing, executing and measuring marketing campaigns across various mediums including content syndication, email and social media that deliver quality results on time. Ability to work collaboratively with global and regional teams, launching 150+ thought-leadership initiatives, customer retention and nurture campaigns annually.
High Tech Marketing & Green Industry Knowledge: Experience with traditional and online marketing support campaigns and events related to Greentech Media, Renewable Energy World, Solar Industry media and high-tech products and services.
Social Media Management: Experience with creating comprehensive social media strategy and tactical content marketing execution (e.g., webinars) and digital advertising. Integrated offline events with social media campaigns, growing prospecting list from 4,200 to over 18,000 within 9 months.
Photo Credit: Nomadic Lass
Beth McCullough 